Скачать или смотреть How To Best Measure and Track Behaviors To Drive Sales With Chris Mercer

In today's episode, Stacy and Chris, talk about the best practices of behavior-based analytics in analytics. Chris also shares some techniques and tools for managing a sales pipeline and customer journey effectively.

Mercer is the co-founder of MeasurementMarketing.io where he helps marketers know their numbers in an easy-to-understand manner, by leveraging tools including Google Tag Manager, Google Analytics, and Google Data Studio to track behaviors, measure the progress of the customer journey, and make sure the right users see the right message at the right time.
With over 20 years of experience in sales, marketing, and training, Mercer started his career in radio advertising, where he learned he had a passion for sales and marketing. He now trains people on how to measure and improve their sales funnels, and is a top contributor and speaker at multiple optimization conferences.