ATMOS doesn't make sense

Dolby Atmos is getting pushed like something we haven't seen in the music industry in a long time. I have my doubts about its staying power and so I have a message I'd like to share with fellow audio engineers as to how I think we can responsibly proceed.

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0:00 Intro
1:48 My Atmos experience as a listener
4:10 How much will an Atmos studio cost?
5:25 The Atmos push feels contrived
7:29 The numbers don't add up
9:48 The Atmos Experience
15:27 Confusing Messaging
16:47 Where do we go from here?


#ATMOSmixing #dolbyatmos #spatialaudio #seawellstudios