What is A/A Testing? | A/B Testing Fundamentals

A/A testing is the tactic of using A/B testing to test two identical versions of a page against each other. In this quick tutorial, we go over A/A testing, what it is, and how to use it to help you properly conduct A/B or multivariate tests.

Table of Contents:
0:00 Introduction
0:13 What is an A test
0:39 What is an AAA test
1:05 Problems with AAA tests

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