On-Demand Webinar: Business Strategies: New Process Introductions Workshop 1 (1 of 2 Series)

Join Larry Weiss as he explains how to navigate and analyze different business initiatives. Larry discusses how you too, can be successful with a well-planned business strategy by using his step-by-step implementation process for your lab. Take advantage of getting exclusive knowledge that has been offered in his educational seminars and conferences throughout the dental industry right here on the Zahn Academy platform!


In Part 1 of this series, the Trusana Complete Arch, a fixed implant prosthesis, is used for an example. Let his experience and expertise guide you through goal setting, planning, forecasting, and implementing your strategies.


Topics covered in workshop series 1:
1. New Product Introduction
2. Market Segmentation & Targeting
3. SWOT Analysis
4. Budget and Scorecard
5. Marketing Plan and Action Plan – Trusana Complete Arch Case Study
6. Finalize Plan
7. Ready to Launch


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