Скачать или смотреть Programmatic Sales in the 90s? David Wetherill's Story

In this episode, Murray from Ideovee sits down with David Wetherill, a seasoned B2B sales leader and one of the earliest pioneers in programmatic ad sales.

From starting in technical support in the 1980s to becoming a trusted partner in high-value strategic sales, David shares his unexpected entry into the sales world, his passion for solving client problems, and how “becoming part of the client’s team” became his secret weapon.

In this conversation, you'll learn:

How technical talent can translate into elite sales success

The early days of digital ad-funded models in the late '90s

The difference between transactional vs strategic enterprise selling

Why long-term relationships still matter in today's tech-driven world

Whether you're a junior SDR, a VP of sales, or a founder building your GTM team, David’s story is a masterclass in building depth, trust, and long-term value.


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Drop a comment:
What was your first sales role and what did it teach you?