Скачать или смотреть How to Create an Account-Based Playbook For Long Sales Cycles and Multiple Decision-Makers

In this episode of Full-Funnel Live, Andrei and Vlad break down how to create account-based playbooks that actually match how B2B buyers buy.

Tune in to learn:
Why ABM playbooks aren’t linear, and how to build for real-world back-and-forth buyer behaviour
Why you need both timeline-based and signal-based playbooks
How to align the playbooks with the buyer journey stage
The importance of multithreading—and how to maintain momentum during long dormant periods

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