Скачать или смотреть Niche Down or Scale Up? Pick the Right Funnel Strategy for Your Business

Should You Niche Down or Broaden Out Your Funnel? For Service Owners

Description:

Are you stuck wondering whether to niche down or broaden your funnel?

You’re running ads, sending emails, and doing all the “right” marketing activities—but still not seeing the results you want. The problem might not be your strategy. It might be who you’re talking to.

In this video, we’ll walk through how to decide if your service business should focus on one clear niche or expand to reach a broader audience. You’ll learn how to make this decision using real data from your own business—so you stop guessing and start growing.

Here’s what you’ll discover:

Why niching down can instantly improve your website conversions

When it actually makes sense to broaden your audience

How to analyze your current clients and ad spend to know what’s working

What your website, lead magnet, and emails should look like depending on your choice

How to scale your funnel without losing clarity or trust


‪@ClicksandThings‬

If you’re a service-based business owner, coach, consultant, or freelancer, this video will help you:

Get more qualified leads

Build stronger connections with your ideal clients

Save money by focusing your marketing where it matters most

Whether you’re trying to stand out in a crowded niche or ready to reach more people, this guide will help you make a confident decision and build a funnel that actually converts.

👉 Grab the free 5-Minute Funnel Audit Checklist here: clicksandthings.com
It helps you spot exactly where your funnel is leaking and what to fix first—so you can start turning traffic into paying clients.

Timestamps:
00:00 – Intro: Why this question matters
01:42 – Why this keeps service owners stuck
04:21 – What happens when you niche down
07:03 – When it’s time to go broad
10:11 – How to make the right decision
13:25 – What to do based on where your business is right now
17:05 – What your funnel should look like
20:22 – Final thoughts + free checklist

Keywords for SEO:
niche down marketing, how to niche your business, niche vs broad audience, service business marketing, marketing funnel strategy, how to build a funnel that converts, small business funnel tips, funnel strategy for coaches, marketing for consultants, how to choose your niche

Navigating the world of conflicting *business tips* can be tricky, especially for a new *entrepreneur**. This video looks at strategies of scaling your **online business* vs niching down, and offers *business strategy* on how to decide what's best. Learn *how to start a business* with the right *business mindset**, and find some **motivation* to keep pushing forward.

#clicksandthings #servicebusiness #marketingstrategy