Intellectual Property Rights in Innovation Management: Interview with Dr. Christoph Appert

In this very first episode of my special category of interview videos, my guest is Dr. Christoph Appert – an innovation expert with more than 30 years of experience in research & development. For the last years, Christoph has been focusing on consulting businesses about Intellectual Property.

Today, Christoph shares his insights about Intellectual Property Rights in innovation management. He answers questions about the main challenges connected to IP and how to overcome them, IP in university industry collaboration, why it is important to patent protect your invention, why patents are important for innovation, how to sell a patent and others.

Feel free to connect with us on LinkedIn:
Christoph’s LinkedIn:   / christoph-appert-86836328  
My LinkedIn:   / liza-shvyndzikava  

And there you can claim your free chapter from Christoph’s recent book!


Timestamps:
01:09 – Introducing Dr. Christoph Appert
02:49 – Professional Background and Why Christoph Chose R&D
04:49 – Focus on Intellectual Property
06:50 – Book “Innovation Payday”
08:01 – Biggest Patent Challenges Companies Face
09:04 – Protecting Innovations Connected to Products
09:41 – Coca-Cola Formula Example
10:25 – Another Challenge Connected to Patent Protection
11:38 – Solution for the Challenge
13:47 – Intellectual Property in Industry-University Collaboration Research Projects
17:08 – Working with Less Known Universities
18:58 – Is It Necessary to Own a Patent for a Company?
20:00 – Example of the Startup That Didn’t Protect Invention
24:32 – Obtaining Patents via Acquiring Startup
27:30 – Collaboration Projects with Multiple Research Partners
31:14 – Patents in Collaboration Projects with Multiple Partners
33:40 – How Many Patents Companies Use
36:13 – Patent Bargaining
38:55 – Licensing and Selling a Patent
41:15 – Future of Intellectual Property
42:53 – Future of Patents
46:50 – AI and Intellectual Property
50:48 – Will There Be a Moment When Companies Share Their Patents with Everybody?
54:30 – Special Bonus: Free Chapter from Christoph’s Book



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