Jasna Rok: "Fashion as an immersive experience" - Fashion on Brainwaves

"Fashion as an immersive experience" for the exclusive 'Fashion on Brainwaves' collection by Jasna Rok was shown for the first time on Mercedes-Benz Fashion Week Amsterdam 2016 and travels digitally the world around.

A little girl discovers the world of tomorrow. In a chilly, dark studio mannequins come to live. They wear the collection of Fashion on Brainwaves. A searchlight leads the girl through her adventure. The mannequins clothes are able to morph and change from color and form according to their feelings and thoughts. A new world opens up, the world of tomorrow.

Jasna Rok's fashion film is an example of how the fashion of the future could be developed. Generated by our brainwaves, this "morphing fashion" explores new forms of communicating in a non-verbal way.

About Jasna Rok:

Jasna Rok is a fashion and technology design studio who combines innovative technologies with interactive fashion.
http://www.jasnarok.com/

The film is produced by NN Filmproductions in collaboration with John de Lisle Studio and Varsbayd Photography.

Cast:
Joy Kon-Ckili
Sarah Princen

Crew:
Nynke van der Aa
Nick Boer
Fleur de Lisle
Ray van der Bas
Anton Boer
Winston Rodriguez
Jasna Rokegem
Jose Andres Cordova Alvear
Charlotte Blommaert
Sem Noydens
Robert Dreischor