Скачать или смотреть The Real Story Behind Red Bull: How a Thai Farmer Built a $30 Billion Empire | Inventology

Did you know Red Bull wasn’t invented in Europe?
In fact, the world’s most famous energy drink began with a duck farmer in rural Thailand and a struggling Austrian salesman who turned a local tonic into a $30 billion global empire.

This documentary reveals the true origin story of Red Bull — from its roots as Krating Daeng to one of the world’s most powerful brands.

🔥 In this video, you’ll discover:

The life of Chaleo Yoovidhya, a poor Thai immigrant who created Krating Daeng

How Dietrich Mateschitz turned a local drink into a global icon

Why Red Bull carbonated the drink for Western markets

The genius guerrilla marketing strategies that shocked the world

How Red Bull built a lifestyle brand, not just a beverage

The insane Red Bull Stratos jump that changed advertising forever

How Red Bull used sports, content, and media to dominate culture

📌 Key Business Lessons You’ll Learn
1️⃣ Trust your instincts: Vision beats data
2️⃣ Great brands sell lifestyles, not products
3️⃣ Rule-breaking creativity wins attention
4️⃣ Start niche… then scale globally

💡 Red Bull Facts:

Sells 12+ billion cans per year

Operates in 170+ countries

Owns Formula 1 teams, football clubs, media networks & more

Spends billions on marketing, not traditional ads

👉 Do you think Red Bull sells energy… or identity?
Share your thoughts in the comments!

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