Pinheiro Ep 2: Refresh | with

Pinheiro - a portrait of a modern ski racer.
In episode 2, follow Lucas Pinheiro Braathen as he prepares for an intense alpine skiing World Cup season.


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ATOMIC WAS BORN IN THE AUSTRIAN ALPS.
MORE THAN 60 YEARS ON WE’RE STILL HERE.

Since 1955, the equipment we’ve made in Altenmarkt has taken skiers to the top of every ski podium, further in the backcountry, smoother down the piste, higher in the half pipe and longer on the cross-country track.

The secret to our success? The know-how and passion of our employees and athletes. Skiing’s in our blood. It doesn’t just shape how we design and deliver our products. It inspires and defines us.

It always has and always will.
#weareskiing