Скачать или смотреть BigQuery SQL Patterns for GA4: Moving Averages & Shares

Learn 3 powerful SQL patterns for GA4 data in BigQuery. In this tutorial I’ll show you step-by-step how to:

Calculate a 7-day moving average per traffic source

Compute daily channel shares (percent of total)

Track day-over-day differences with LAG()

These window functions help smooth noisy GA4 data, spot shifts in channel mix, and monitor growth trends more accurately than raw daily numbers.

📖 Full article with examples: https://gaillereports.com/ga4-bigquer...

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