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Hurree makes market segmentation better with one platform. Discover what Hurree can do for you with this short explainer video:    • What is Hurree? | Omnichannel Marketing So...  

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Market segmentation is a vital tool for any modern-day marketing professional. But what is it and how do you get started?

The process of segmentation identifies subsets within a market. The users within these subsets have shared characteristics and traits. These could range from basic demographic information to consumer wants, needs and interests.

Market segmentation can help you gain greater insight into your audience and deliver more personalized content to your customers.

If you’re new to market segmentation, never fear. This video will help you take your first steps by defining 5 top tips for getting started:

1. Know your brand

2. Identify, analyze and understand your competitors

3. Gather your data, and make sure it’s up-to-date, reliable and GDPR compliant

4. Divide your market

5. Integrate the analysis and findings into your marketing plan

Thinking of getting started with Market Segmentation, or maybe you have some top tips of your own that we might have missed? Let us know by leaving a comment below.

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If you enjoyed this video and would like to learn more please visit our resources:

Hurree Website:
https://www.hurree.co/

Hurree Blog:
https://blog.hurree.co/blog

Hurree Resources:
https://www.hurree.co/resources

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