Скачать или смотреть Yave Tequila-Interview with the founder, part 1

Joe Cruz launched Yave Tequila in 2017 and he is already winning awards for being some of the best tequila in the world.
Joe explains the basics of tequila, his approach to developing a brand, his extensive background in the liquor business, and more.

0:00 Intro
2:50 Tequilas popularity
6:30 Joe's background
8:41 Pay to play?
11:30 It's relationships
15:03 Basics of Tequila
23:06 Yave flavors & approach

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