Скачать или смотреть Why 90% of Startups Waste Money on “Fake” Marketing Strategy | Victoria Hajjar

In this episode, we chat with Victoria Hajjar, CEO of Ugli Ventures, about what it really takes to scale B2B marketing without wasting time, money, or burning out your team.

Victoria walks us through her Scalable Marketing Machine, a simple 4-part system that helps you go from scattered tactics to a smart, repeatable strategy. She also breaks down her 24/7 marketing flywheel that helps founders consistently attract, nurture, and convert leads (without relying on hacks).

We talk about the biggest mistakes growing companies make, like hiring too fast, ignoring lead nurturing, or expecting junior marketers to figure everything out alone. Victoria shares how to fix those issues, build a lean AI-powered team, and level up your internal talent through her done-with-you accelerator.

You’ll also hear about her “Black Book”, how she brings in experts to solve tough marketing problems that even Google can’t help with.

If you're a founder, CMO, or just trying to grow smarter in 2025, this one’s loaded with real talk and super practical advice.

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In this episode, we discuss:

00:00 - 01:05: Introduction
01:05 - 02:42: Why her approach to marketing is different
02:42 - 04:01: What makes a marketer into a marketing leader
04:01 - 05:43: Her painful early days in SEO (and what she learned)
05:43 - 07:15: The four systems of a scalable marketing machine
07:15 - 08:20: What most B2B teams get totally wrong
08:20 - 10:12: Explaining the 24/7 marketing flywheel
10:12 - 12:25: A simple breakdown of the six flywheel stages
12:25 - 14:00: Why nurturing leads is where most companies fail
14:00 - 16:32: Tactical flywheels vs. strategic flywheels
16:32 - 18:44: How to upsell and delight existing clients
18:44 - 20:33: Stop chasing new leads, fix what’s broken
20:33 - 23:01: Building trust and credibility in a noisy market
23:01 - 25:40: Why marketing teams are shrinking (and it’s not bad)
25:40 - 29:10: What most founders don’t get about getting more leads
29:10 - 31:00: Why random posting on social doesn’t work
31:00 - 35:45: The secret behind her “Black Book” of experts
35:45 - 38:20: Leadership tip: You don’t need to know it all
38:20 - 40:50: When Google won’t help — what to do instead
40: 50 - 43:20: What elite marketers do when ads or SEO stop working
43:20 - 43:39: Final Thoughts

🔗 Connect with Victoria Hajjar

👥   / victoria-hajjar  
💻 http://www.ugliventures.com/

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