Скачать или смотреть When to Measure Results

Running experiments in your company looks easy, but experimentation is deceivingly hard to get right. And, it can be very costly in terms of time and energy, not to mention the risk that you get the wrong conclusion.

One of the common risks is measuring the results too soon. You need to wait for long term impacts, otherwise you might make the wrong conclusion. Long term outcomes matter, and if we run our experiment and then forget about it, we wont capture the long term outcomes. And, we might very well make the wrong decision.

To avoid common planning pitfalls in experimentation, check out Hakuin's Inquiry Framework for testing: https://www.hakuin.co/metric-definition

To learn more about churn measurement and prediction for your business, visit us: https://www.hakuin.ai/