The 3 Pillars of a Franchise with Matt Gourgeot

"One of the sayings in franchising is that you're in business for yourself, but not by yourself."

What makes a thriving franchise? Thryv's Enterprise Channel Sales Director, Matt Gourgeot, shares the 3 pillars of success: growth, transparency and consistency.

🏬 Brand Consistency
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[00:00] Hello
[00:40] Common Struggles of Franchising
[01:28] Why Consistency is Crucial
[02:21] Pitfalls of Inconsistency
[03:35] How Software Enables Consistency
[04:46] Enabling Franchise Growth
[05:35] Individual Location Metrics
[06:33] Understanding Multilocation Data
[07:22] Red Flags when Choosing Software
[08:30] The Value of 24/7 Support

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About Thryv:
Thryv is an end-to-end customer experience software built for small businesses, like yours. This award-winning platform provides modernized business functions that allow small-to-medium-sized businesses (SMBs) to reach more customers, stay organized, get paid faster and generate more reviews.

With Thryv, you can build a digital customer database, automate marketing through email and text, update business listings across the internet, schedule online appointments, send notifications and reminders, manage ratings and reviews, generate estimates and invoices, process payments and more!

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