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Developing a Winning Marketing Strategy for Food & Beverage Businesses | Case Study: Original Chicken Box

In this video, Quintel Harcum, founder of the plant-based health cafe and juice bar Good Part & Company, shares his process for developing an effective marketing and branding strategy for food and beverage businesses. Drawing on his success in scaling his juice bar and his experience in AI and marketing consulting, Quintel breaks down the steps he uses to create a comprehensive marketing proposal. The focus is on leveraging founder-led marketing, optimizing social media presence, enhancing digital footprints, and using high-quality visuals and behind-the-scenes content. Quintel uses the example of the Original Chicken Box in Baltimore County to explain his approach in detail, offering valuable tips for improving Google business profiles, engaging influencers, and creating compelling social media content.

00:00 Founder-Led Marketing for Food & Beverage Growth
00:07 Introduction
00:55 Phase 1: Founder-Led Marketing Strategy
05:42 Phase 2: Google Business Profile Optimization
07:42 Phase 3: Food Reviews & UGC Campaign
08:36 Phase 4: Instagram Profile Update
10:35 Phase 5: TikTok Strategy & Influencer Outreach
12:44 Phase 6: Behind the Scenes Content & Brand Story
15:14 Step-by-Step Marketing Process Summary
20:37 Conclusion

Socials:
  / quintelharcum  
  / stringerquell  
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