Скачать или смотреть How to Calculate eCommerce Contribution Margins

We learn how to calculate contribution margin using a real-life case study to analyze performance for an e-commerce startup. Discussion & template included!

✅ Get help building your eComm financial model from Bainbridge. Schedule a demo ► https://bit.ly/bainbridgedemo (use this link or mention me for a discount off your setup fee).

⬇️ Download Excel template: https://bit.ly/ecommCM

🚀 If you want to master the finance skills & frameworks to successfully scale technology startups, secure your spot in my "Finance for Startups" program, today: https://www.ericandrewsstartups.com/f...

Communities:
💼 Linkedin:   / eric-andrews-1624b656  
☑️ Twitter/X:   / eric__andrews  
🌟 Instagram:   / ericandrews_startups  
🔥 Discord: https://bit.ly/discord_eric
💻 Newsletter: https://bit.ly/joinericnewsletter
🎥 Clips:    / @ericandrewsclips7818  

Related Startup Videos:
🚩 Top KPIs for eCommerce:    • KPIs and Metrics for eCommerce | Evaluate ...  
🚩 eComm Unit Economics Benchmarks:    • Unit Economics Benchmarks for eCommerce | ...  
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

We learn about how to calculate contribution margin for eCommerce businesses. First we organize our income statement into a contribution margin-focused view, and then we look at all of our ecommerce profit margins per unit (unit economics).

Most businesses are optimizing the ratio of contribution margin: CAC, which effectively tells you whether you can make money or not.

Sections:
0:42 gross margin vs. contribution margin
3:07 sponsor: Bainbridge helps shopify-based eComm startups build financial models https://bit.ly/bainbridgedemo
3:58 unit economics breakdown for ecommerce
5:24 contribution margin ratio
5:56 contribution margin full income statement walkthrough
8:08 COGS vs fulfillment for ecommerce
10:42 post-marketing contribution margin (CM - CAC)

By the end of this video, you will be able to confidently breakdown your eComm profit margins - I guarantee it.

If you have questions - leave a comment below and I'll try to help. Cheers!

#contributionmargin #ecommerce #uniteconomics

*Disclaimer: this video is sponsored by Bainbridgegrowth.com.