Mastering Schema Markup for Better SEO in Less Than 20 Minutes

In this video, Harley Helmer from Rival Mind joins Jesse Clark to provide a comprehensive guide on Schema markup for websites. Discover the essentials of integrating and leveraging structured data to boost SEO effectiveness.

What Schema markup is and its significance for search engines like Google

Step-by-step guide to creating Schema markup, with a focus on the Duda platform

Overview of the built-in local Schema in Duda and how to enhance it with additional Schemas

Exploring the various types of Schema, out of over 800, that Google supports (approximately 30)

Utilizing Google's tools to verify the proper integration of your Schema code on your website

You can reach Harley and his team at https://www.rivalmind.com/

SEO and Structured Data: "Schema markup is a type of structured data. It was actually developed by the language was developed by Google and the other big search engines, Google being Yahoo and Yandex. And basically their mission was we want to figure out a way to make information on web pages easy to digest for our bots."
— Harley Helmer [00:02:26 → 00:02:49]
The Importance of Structured Data for SEO: "The advantage of structured data and schema markup in particular is what it does is synthesizes the most important parts of each web page to provide specific information that Google's going to find really helpful."
— Harley Helmer [00:03:13 → 00:03:27]
SEO Strategies and Schema Markup: "So it's definitely a piece of an SEO strategy that we use in an effort to not only secure a top ranking, but once you're up there, you got to entice people to click on that thing. So if your ranking has results with stars and the other ones don't, yours is more attractive."
— Harley Helmer [00:04:22 → 00:04:40]
The Power of Schema Markup: "Every time you write a blog article on Duda and publish it, Duda is automatically injecting article schema on those pages so that you don't have to do it yourself."
— Harley Helmer [00:05:47 → 00:05:57]
Understanding Schema Markup: "But there are a bunch of different types of schema. So there are roughly 800, there are over 800 different types of schema available. But the catch here is that Google only supports about 30 of them."
— Harley Helmer [00:06:07 → 00:06:21]
Schema Markup Expansion: "They actually even just launched Schema markup for vacation rentals, and that was just this week."
— Harley Helmer [00:07:30 → 00:07:38]
The Importance of Breadcrumbs in SEO: "These are breadcrumbs and you can click on these breadcrumbs to get to different pages, but what they also do is they show a hierarchy of information."
— Harley Helmer [00:08:49 → 00:08:58]
Implementing Google Schema Markup: "And so because rival nine works with some businesses that are a little bit larger, you know, sometimes we're not able to make changes and test them just willy nilly. We have to go through, we implement changes, then it goes through a review with developers and then once it passes, passes muster with the developers, then it can be published."
— Harley Helmer [00:11:56 → 00:12:14]
Implementing Schema Markup on Websites: "We typically don't add code to the head like this because it can slow down your website. So instead, where we typically like to add our content, our schema markup specifically is right on the body."
— Harley Helmer [00:13:40 → 00:13:54]
Effective Schema Markup Strategy: "once you've determined a type of schema, it is page specific. So unless you're going to use something like the local business schema, there are schemas that you don't want to use on a particular page."
— Harley Helmer [00:17:33 → 00:17:45]