Скачать или смотреть FV 26: Founder Branding to Scale B2B SaaS Startups: Why, When, and How | Ognjen Bošković, Raven

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In the 26th episode of the FounderVideo Podcast, Will Yuste interviews Ognjen Bošković, a growth marketer and founder of the community Raven. Recorded live in Belgrade, the conversation covers Bošković's career journey, his experience in B2B SaaS marketing, and the importance of building a founder brand. They discuss the principles of B2B marketing, the concept of a founder brand as a go-to-market strategy, and how it applies to different stages of business maturity. The episode highlights examples of successful founder brands, the role of social awareness and communication skills, and the potential impact of AI on the future of both product and service companies.



TAKEAWAYS:
Founder Brand is a Long-Term Investment: It's not a quick fix and requires consistent effort over time.
Value of Founder Expertise: Founders with deep industry knowledge and experience within their target customer segment are more likely to succeed.
Documenting Your Journey: Consistently documenting your work, successes, and challenges is crucial for building a strong founder brand.
Leveraging Existing Experience: Utilizing past experiences and roles within your target customer base provides valuable insights and credibility.
Founder Brand as a Go-to-Market Channel: It can be a powerful channel for generating leads and driving revenue, especially in saturated markets.
Early-Stage and Established Businesses Can Benefit: Both startups and established companies can leverage founder branding for growth.
Overcoming Outbound Challenges: Founder branding can be an effective alternative to traditional outbound sales, which are becoming increasingly difficult.
Building a Community: Creating a community around your brand can foster engagement and accelerate growth.
The Importance of Authenticity: Being genuine and transparent in your communication resonates with your audience.
Focusing on Customer Pain Points: Deeply understanding and addressing the challenges faced by your target customers is essential.
Data-Driven Approach: Using data to validate problems and identify opportunities is crucial for successful founder brand building.
The Role of Personality: While not the sole determinant, a founder's personality and communication style play a significant role in building a strong brand.
Avoiding the Ivory Tower: Staying connected to the market and actively engaging with customers is essential for building authentic relationships.
The Value of Storytelling: Sharing your personal journey and experiences can resonate with your audience and build trust.
Combining Art and Science: Balancing creativity and strategic thinking is key to effectively building a founder brand.



FounderVideo Podcast Ep. 26: Ognjen Bošković, Founder at Raven
(https://www.raven.club/)

"FV 26: How to Leverage Founder Branding to Scale Your B2B SaaS Startup | Ognjen Bošković, Raven"

Brought to you by: https://foundervideo.com
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TIMESTAMPS:
00:00 Intro
01:26 Ognjen Bošković's background & experience
05:11 Core principles for successful founder brands
13:49 Who benefits most from founder branding
21:18 Key traits & skills to win with founder brand
28:45 Strategic thinking & understanding markets
39:35 Future evolution of founder brand as a strategy
48:09 (Founder) Brand building for product vs services companies
58:33 The role of data in brand marketing
01:04:15 Platform-native content and final thoughts


TAGS:
FounderVideo,Founder Video,Will Yuste,Founder brand building,B2B founder brand,LinkedIn for founders,grow your business with founder brand,B2B marketing strategies,SaaS marketing,go-to-market strategy,LinkedIn marketing tips,personal branding for entrepreneurs,increase brand awareness,leverage LinkedIn for business growth,Founder Branding,B2B,SaaS


TRANSCRIPT:
" All right. So today we're here for the 26th episode of the founder video podcast today we have with ourselves in Belgrade in person Ognjen Bošković, I hope I pronounced that right I can call you OG cuz it's easier But yeah, it's a pleasure to have you and thank you for coming.

Yeah, man Nice improv we did here a guy from Spain Living in Serbia and me in Serbia actually meeting for a live talking morning. Yeah and talking about Software b2b and LinkedIn and something that's not either something Common in either Spain or Serbia, right? So it's it's really interesting. It's gonna be fun Yeah, as we said, my parents have no idea what I do for a living and most people around us So yeah, right good to good to be men So let's start with who you are and what you do, because I, I bet that most of my audience already knows maybe who you are cause you've been making a lot of noise on LinkedIn..."