Скачать или смотреть CREATIVE People Make More Money Than You Think - C.Cast #41 with Thabang Lehutjo

From Setback to Success: How A Okay! Studios is Changing the Game

What happens when your biggest creative setback becomes the foundation for something bigger than you ever imagined? Thabang Lehutjo, Founder & Creative Director of A Okay! Studios, shares how losing his entire music project due to a computer crash forced him to rethink his path. Instead of giving up, he pivoted—moving into film, entrepreneurship, and ultimately building a platform that is now shaping South Africa’s creative scene.

In this episode of C.Cast, we explore his journey from music to filmmaking, how he built A Okay! Studios from the ground up, and the role of consistency in carving out a space for emerging talent. Thabang also shares the realities of turning creativity into a business, the challenges creatives face in Africa, and the mindset needed to sustain a long-term creative career.

This episode is packed with insights for anyone navigating the creative industry, whether you're an artist, filmmaker, or entrepreneur looking for sustainable growth.

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#CreativeEntrepreneurship #Filmmaking #AOkayStudios #ThabangLehutjo #CcastPodcast #JDcreations #Storytelling #MusicBusiness #CreativeSuccess #AfricanCreativity

Chapters

00:00 The Creative Evolution of Tabang Luhuchor
05:54 Resilience Through Setbacks
12:04 Building AOK Studios: The Journey Begins
17:53 The Importance of Consistency and Opportunity
24:06 Navigating the Algorithm: Success in the Digital Age
29:47 Uplifting Undiscovered Talent
36:06 The Business of Creativity: AOK Studios' Model
32:58 Finding Purpose and Resilience
36:15 Navigating Challenges and Learning from Failures
42:17 Celebrating Achievements and Growth
45:35 The Next Level: Scaling AOK
51:39 Advice for Young Creatives

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