Скачать или смотреть Beyond Efficiency: Why AI Needs Expertise — B2B Marketing Success Stories | Achim Klor | Utkarsh

Join Utkarsh, a software engineer and engineering consultant from India, as he welcomes Achim—a veteran B2B tech marketer with 25 years of experience—to the podcast. In this insightful episode, Achim shares his journey through the evolving landscape of B2B technology, the real impact of AI in business, and the crucial balance between efficiency and effectiveness. Learn how Achim helped a German company successfully expand into the US market, growing revenues from 5-6 million to over 50 million euros by adapting brand messaging and avoiding common marketing pitfalls.

Through engaging stories and practical advice, Achim explains the S-curve model of managing change, why embracing discomfort is key to growth, and how subject matter experts can ethically leverage AI to enhance—not replace—their expertise. Discover the four pillars of successful B2B marketing and why thorough market research is essential before launching any campaign.

To wrap up, Achim shares his unique life philosophy from his "Better At" project and describes his global aspirations for empathy, family, and world peace. Whether you’re navigating change, expanding internationally, or simply looking for inspiration, this episode offers valuable lessons on technology, leadership, and life.

Tune in for real stories, expert strategies, and thoughtful advice on mastering growth in the age of AI!
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