Скачать или смотреть Lessons Learned to Build Your Second Business Better - The Faces of Business

In this episode of The Faces of Business, Dan Aldridge, ERP Software Expert, Director North America of Merino Consulting Services, shares his expertise and insights on building a second business (The North American Division of Merino) to empower entrepreneurs building their businesses with useful knowledge to succeed in building theirs.

Dan reveals that his acquisition by Priority Software was strategic due to his reputable name in the ERP market, where his knowledge was valuable compared to other ERP providers. It was a win-win because Dan, too, sought to transition away from entrepreneurship and explore new opportunities within the industry.

Despite Priority Software’s success in Israel, they faced a reality check in the US market, where brand recognition and competition were significant hurdles. Dan turned to buying leads from sources like Software Advice to generate leads, but even qualified leads often led to unresponsive potential customers.

Damon asks about the changes Dan has made to the strategy at Merino based on the insights he gained from his past experiences.

“I absolutely love the people I work with. Cool!” Dan explains that Marino, unlike his previous venture, is a partner of Infor Global Solutions, which gives them better brand recognition. Its marketing strategy heavily involves videos, especially on platforms like YouTube. Merino has a strong team with about 130 consultants spanning Europe and North America.

As the conversation draws closer to its conclusion, Damon finds it intriguing how Dan’s approach has shifted, focusing on content creation, videos, and LinkedIn engagement, recognizing that buyer behavior has evolved in how they make purchasing decisions.

Dan describes how reaching out through LinkedIn InMail messages has become an effective way to establish connections and build relationships. According to Dan, relying on conventional sources of paid leads with email addresses has been put into question due to their diminishing impact, while LinkedIn interactions take the forefront.

The conversation concludes with Damon thanking Dan for his time.

Our Guest
Dan Aldridge

Dan is an accomplished leader with 25+ years of experience in corporate management, including ERP software and digital transformation. He’s recognized as a thought leader in the field, ranked #4 in the “Top 16 ERP Experts You Should Follow in 2022” by Washington Frank International.

His journey, from being a key figure in the success of three major ERP software companies – Baan, Infor Global Solutions, and Priority Software, to the founding and growth of Performa Apps, a leading Infor Global Solutions consulting firm, displays his extraordinary skill set and the value he brings to digital transformations.
The guest has an MBA in Finance and IT from George Mason University.


Contact Damon Pistulka for sales & management consulting or selling your business: [email protected]
Check out Exit Your Way consulting page: https://exityourway.us/business-consu...

We are live stream The Faces of Business Tuesdays & Thursdays 3 pm Pacific to:
Damon Pistulka's LinkedIn Profile:   / shares  
Damon Pistulka's Twitter:   / dpistulka  
Exit Your Way Facebook Page: https://www.facebook.com/

Exit Your Way Live schedule here: https://exityourway.us/exit-your-way-...
Check us out on LinkedIn:
Damon Pistulka:   / damonpistulka  
Andrew Cross:   / andrewmcross  

Find more about how we help business owners and companies
Exit Your Way website: https://exityourway.com/
Cross Northwest Mergers & Acquisitions www.crossnw.com

Check out our daily posts on our company pages
Exit Your Way LinkedIn Page:   / exit-your-way  
Exit Your Way Facebook Page:   / exityourway  

Are you on the Service Professionals Network? You should be. Grow you SEO backlinks and brand FREE! www.serviceprofessionalsnetwork.com
Damon Pistulka - Service Professionals Network: https://www.serviceprofessionalsnetwo...
Andrew Cross - Service Professionals Network: https://serviceprofessionalsnetwork.c...

Other websites we support:
Project Help You Grow www.projecthelpyourgrow.com
Damon Pistulka www.damonpistulka.com