GA4 vs. UA: Are You Getting Value from These 8 New Benefits?

There are some real benefits to Google Analytics 4 vs. Universal Analytics. That's right, it's not all bad news with GA4. There are some real advantages.

In this video, we review 8 of them and show how you can use them.

Here are those 8 benefits and links to resources mentioned in the video.

#1 - Enhanced measurement events

How to do video view reporting:    • GA4 Video Tracking: How to Report on ...  
How to set up internal link click tracking:    • How to Set Up GA4 Link Click Tracking...  
How to build a Looker dashboard showing all links clicked:    • Google Data Studio GA4 Report | How t...  

#2 - Engaged sessions is a great new metric

How to use and customize engaged sessions and engagement rate:    • GA4 Engagement Rate Explained: How to...  

#3 - You can create some custom events in the GA4 interface

How to create custom events:    • Create GA4 Custom Events (Without Goo...  

#4 - Setting up and counting conversions is easier and better

Conversion tracking in GA4: https://www.rootandbranchgroup.com/go...

#5 - Conversion rate is available at Session and User level

How to customize GA4 reports:    • 6 Simple Tips For Building GA4 Custom...  

#6 - Much easier cross subdomain and cross domain tracking vs. UA

Cross subdomain tracking in GA4: https://www.rootandbranchgroup.com/ga...

#7 - Audience trigger events are new and helpful

How to create GA4 audiences:    • How to Create GA4 Audiences: Creating...  
How to create audience trigger event:    • GA4 Audience Triggers in 2023: Use Th...  

#8 - The Path Exploration report is a big upgrade over the UA Behavior Flow report

How to use Path Exploration in 3 practical ways:    • GA4 Path Exploration: 3 Practical Way...  


Have questions or comments? Leave them in the comments. I've been learning / struggling with GA4 over the couple of years, and I'm always up for learning more...and for new video ideas.

There's typically a video each week about GA4 or Google Tag Manager or Data Studio or sometimes Google Ads or SEO. If you want to follow along with what I'm learning (trying to learn) you can subscribe at the link below:

https://www.youtube.com/c/rootbranchd...


🔗 Links to 📖📖📖 BLOGS: These are the most popular blogs on the Root and Branch site from YouTube visitors

✭ Do These 10 Steps to Install AND Configure GA4 Properly: https://www.rootandbranchgroup.com/ga...

✭ Events in GA4 and How it Compares to UA: https://www.rootandbranchgroup.com/ev...

✭ Google Analytics 4 vs. Universal Analytics: https://www.rootandbranchgroup.com/go...

✭ GA4 Problems (And What You Can Do About Them): https://www.rootandbranchgroup.com/ga...


🔗 Links to 📹📹📹 VIDEO TUTORIALS: These are most popular GA4 instructional videos as measured by views or watch time

📺 How to Set Up GA4 in 5 Minutes With GTM:    • Set Up GA4 (in 5 Minutes) With Google...  

📺 How to Properly Configure Your GA4 Property:    • 10 Steps to Configure GA4 Correctly: ...  

📺 6 Key Differences Between GA4 and UA:    • Google Analytics 4 (GA4) vs. Universa...   🔑🔑🔑🔑🔑🔑

📺 The Truth About GA4 Event Parameters:    • The Truth About GA4 Event Parameters:...  

📺 GA4 Hits, Events, Sessions, and Users Explained:    • Google Analytics Events, Hits, Sessio...  

📺 How to set up GA4 FORM SUBMISSION tracking with a thank you page:    • How to Set Up a GA4 Form Submission C...   🙏

📺 How to set up BUTTON CLICK tracking with GA4 and Google Tag Manager:    • Set Up Page Timer Tracking in Google ...  

📺 How to set up PAGE TIMER tracking with GA4 and Google Tag Manager:    • Set Up Page Timer Tracking in Google ...   ⏲

📺 How to Set Up LINK CLICK Tracking with GA4 and Google Tag Manager:    • How to Set Up GA4 Link Click Tracking...   🖯

📺 How to Set Up SCROLL DEPTH Tracking (25%, 50%, 75%, 90%) with GA4 and Google Tag Manager:    • How to Set Up GA4 Link Click Tracking...   🖯

📺 How to Build a Link Click Tracking Report Using GA4 data and Google Data Studio:    • Google Data Studio GA4 Report | How t...   📊📊📊

📺 Campaign Tracking in GA4 to See UTM Tagged Traffic:    • Campaign Tracking GA4 - UTM Tracking ...  

📺 GA4 Conversion Tracking Compared to UA:    • GA4 Conversion Tracking: Creating Goa...  

📺 Registering Custom Dimensions in GA4 Explained:    • GA4 Custom Dimensions Explained: The ...   -


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Root and Branch provides digital marketing training and tips focused on Google Analytics, Google Ads, Google Tag Manager, and SEO. Here's more of the details if you're interested: https://www.rootandbranchgroup.com/ab...

Thanks for coming by!

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Google Analytics can be hard, but there is someone whose yoke is easy and whose burden is light.
Rest easy. Mathew 11: 28 - 30

Meeting the Real Jesus - Tim Keller:    • Meeting the Real Jesus – Timothy Kell...