Did you know that podcasters, content creators, and small business owners can now deduct up to $150,000 per year in recording expenses? Thanks to the HITS Act (Help Independent Tracks Succeed Act), signed into law in July 2025, creators finally have access to the same kind of tax benefits that used to be reserved for big production studios.
This is HUGE for the podcasting industry, for small business owners leveraging podcasts as marketing tools, and for independent creators who want to invest in their craft without being crushed by costs.
👉 What is the HITS Act?
The HITS Act, short for Help Independent Tracks Succeed, is new legislation that allows individuals, businesses, and independent creators to deduct up to $150,000 in qualified sound recording expenses per year. That means more money stays in your pocket and can be reinvested into growing your platform, your business, or your audience.
👉 What Expenses Qualify?
This act is specifically geared toward sound recording expenses. That means things like:
Podcast studio rental costs
Professional audio recording equipment (microphones, mixers, recorders)
Acoustic paneling and sound treatment
Audio editing and sound engineering services
Guest stipends and travel related to recording
❌ What does not qualify?
Video-specific production (color grading, editing that is not audio related)
Paid advertising or social media distribution
General marketing costs
Those are still deductible under normal business advertising expenses — but the HITS Act sets aside an extra $150,000 just for sound-related production.
👉 Why Does This Matter for Podcasters & Creators?
Podcasting isn’t just a hobby anymore — it’s one of the most powerful marketing tools for building brand authority, generating leads, and creating content that can be repurposed across multiple platforms. Now with the HITS Act, the financial side makes even more sense:
Small business owners can launch a podcast and write off the studio time.
Podcasters can pay guests, engineers, or editors and count it toward deductions.
Studios can help their clients by itemizing invoices so CPAs can categorize costs properly.
Content creators & YouTubers can invest in high-quality sound production without fear of blowing their budget.
👉 Example Applications
Fly in a high-profile guest for your show → deductible.
Rent a professional podcast studio → deductible.
Upgrade to industry-grade microphones or mixers → deductible.
Hire a sound engineer to perfect your tracks → deductible.
👉 The Bigger Picture
Congress designed the HITS Act to level the playing field. For decades, massive recording studios and big TV networks had access to tax breaks that independents couldn’t touch. Now, small creators, local businesses, and podcast hosts have that same advantage.
This means if you’re on the fence about starting a podcast or investing in your show, now is the time. You can reinvest tax savings into distribution, marketing, and scaling your message — all while building long-term authority for your brand.
💡 Pro Tip: Always consult with a CPA or tax professional who understands the HITS Act. While the opportunities are massive, you’ll want to make sure your expenses are categorized properly.
🎯 Who Should Watch This Video?
Podcasters looking to monetize smarter
Small business owners in San Antonio (and beyond) exploring podcast sponsorships
Content creators building a personal brand on YouTube, Instagram, or TikTok
Podcast studios wanting to help their clients with tax-smart invoicing
Entrepreneurs curious about how podcasting can boost visibility while saving money
🔗 Learn More
🌐 SanAntonioPodcasting.com – Helping small businesses & creators launch professional podcasts
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