Скачать или смотреть The Digital Customer Experience (DCX): Your Website | Sydney Digital Marketing

Welcome to week 5 of our series on the Digital Customer Experience. This week we touch on your website and why DCX Design is the next big step from User Experience (UX) & User Interface (UI) Design.

Digital Customer Experience (DCX) as we’ve discussed is the ecosystem of touch points and interactions a user has with your company or brand.

DCX is the movement of empowering businesses to focus solely on their customer when ideating their sales, marketing and more by looking at the user journey in detail and identifying gaps to produce a better overall experience.

As Simon mentioned in our video on LinkedIn, your website is your central hub of online activity, and for most businesses, this is a potential customer’s first introduction to your business.

If you were to meet someone for the first time – what sort of first impression would you like to make – consider the same for your website.

Sure, you can be selling via Instagram, Amazon or eBay – but for services it starts with a high performing informative website that is easy to navigate and easy to contact you.

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