Hyundai Is Putting Tesla To Shame...What Happened?

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Over the years, Hyundai and Kia have often been the laughingstock of the automotive community. While they were cheap, that’s pretty much the only thing they had going for them. They weren't all that reliable, felt extremely cheap, and there was a massive stigma against them. If you were looking for a value car, it almost always made sense to go with the Japanese automakers. But, more recently, Hyundai and Kia have been outcompeting their class thanks to the rise of electric vehicles. Japanese automakers have largely taken it slow with EVs, giving Hyundai and Kia the opportunity to establish themselves as the go-to Asian EV maker. This video explains the recent rise of Hyundai and Kia and how these Korean automakers were able to overcome the odds within the EV market.

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Timestamps:
0:00 - Hyundai & Kia
1:59 - Why Hyundais Were Hated
4:45 - A Legendary Turnaround
7:55 - The Pass-Down Effect

Resources:
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