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"Why Familiar Feels True (Even When Wrong): Cognitive Ease | Psychology Shorts" #psychologyfacts

Cognitive ease measures how effortlessly the brain processes information, leading to greater trust, liking, and acceptance of familiar or simple content. This psychology short reveals how factors like repetition, clarity, and good mood create this fluency bias, often causing errors in judgment by favoring System 1 intuitive thinking over effortful analysis.
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