Скачать или смотреть Bridging the 100 Cr skill gap in India with NSDC & Apna.co with Nihal Rustgi | MPC | Ep #17

Dive into an enlightening conversation with Nihal Rustgi, the Head of Marketing at Apna.co, in this episode full of insights and inspiration. Nihal's journey is a compelling narrative that starts with his early involvement in various startups and leads up to his key role at one of India's rapidly growing job platforms.

We explore the shift in India's World Skills Ranking and its impact on the workforce. Nihal shares valuable experiences from his initial career steps, highlighting the critical role of skills in the evolving job market. He also sheds light on the challenges of finding skilled workers and the positive changes brought about by skill development programs.

Delving into the core of his expertise, Nihal discusses public-private partnerships in skill development and their significance in today's India. He elaborates on the objectives of the India Skills initiative and how it's transforming skill awareness and development, especially in Tier 3 cities.

At Apna.co, Nihal has been pivotal in shaping marketing strategies. He talks about innovative approaches to user acquisition, understanding target audiences, and the intertwining of retention, acquisition, and brand awareness. Nihal also addresses the evolving consumer behavior and market insights, key aspects for modern marketers.

The episode is not just about professional growth but also touches upon content creation and its challenges in the digital era. Nihal's journey at Apna.co is a testament to the power of strategic marketing and adaptability in today's dynamic world.

Tune in to gain a deeper understanding of the marketing landscape, skill development, and the intricacies of India's job market from Nihal Rustgi's perspective. This episode is a must-listen for anyone interested in marketing, skill enhancement, and navigating the challenges of the modern workforce. 🌟🎙️📈

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Podcast Episode Show Notes:

00:01:50 - Introduction: Exploring Nihal's dynamic career journey.
00:02:00 - India's World Skills Ranking: The shift and its implications.
00:02:17 - Journey to Apna.co: From early startups to leading roles.
00:03:39 - The Importance of Skills: Exploring skills' role in modern careers.
00:06:30 - Nihal's First Job: Insights from early career experiences.
00:07:16 - Finding Skilled Workers: Challenges in skill acquisition.
00:11:06 - Skill Development Programs: Their impact in India.
00:13:27 - Public-Private Partnerships: Their role in skill development.
00:17:48 - India Skills Objective: Understanding the goals and impact.
00:21:43 - Skill Development Awareness: Strategies and execution.
00:25:23 - Modern Tools in Skill Training: Efficiency and innovation.
00:30:12 - Marketing Tactics: Strategies for skill competitions.
00:40:12 - Case Studies: Real-world applications and insights.
00:41:50 - Government Support: The role in skill development.
00:45:10 - Joining Apna.com: Nihal's transition to the startup world.
00:50:47 - Growth at Apna: Strategies and insights.
00:54:57 - Understanding the Audience: Targeting and user acquisition.
01:01:10 - Marketing Strategy: Retention, acquisition, and brand awareness.
01:05:21 - Consumer Behavior: Insights and changing trends.
01:14:53 - Partnerships: Successes, failures, and learnings.
01:18:13 - Role of PR in Marketing: Strategies and expectations.
01:43:34 - Content Creation: The journey and its challenges.
01:47:29 - Job Opportunities on Apna: Exploring the platform's offerings.
01:48:46 - Upskilling Initiatives: Teaching and impact in the workforce.

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Welcome to "Mera Pehla Crore" — your weekly dose of innovative business insights. Hosted by Osama Nayyar from Uninspired Marketing and Keshav Sharma of EPYC, we're all about trailblazing journeys to the FIRST CRORE.

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