Скачать или смотреть Retail's Digital Shift: IAB’s Gai Le Roy on Balancing Value and Privacy | # 444

In this episode of Add To Cart, we sit down with Gai Le Roy, CEO of IAB Australia, to explore the shifting landscape of retail and digital media in Australia. Gai shares her insights on how Amazon's rapid growth is redefining consumer expectations, the importance of preparing for upcoming Privacy Act reforms, and the impact of the juniorisation of the workforce in the advertising industry. With over 25 years of experience, Gai provides practical advice for retailers on how to stay competitive in this fast-evolving market.



Links from the episode:

• IAB 2024 Ecommerce Report  (https://iabaustralia.com.au/resource/...)
• IAB 2024 Talent Report (https://iabaustralia.com.au/news/shif...)
• IAB Australia Website (https://www.iabaustralia.com.au) : Explore industry reports, resources, and the latest trends in digital advertising.
• Gai Le Roy on LinkedIn (  / gaileleroy  ) : Connect with Gai Le Roy to follow her insights and industry updates.





What you’ll learn:

• How is Amazon’s rapid rise transforming the retail landscape in Australia and what can local businesses can do to keep up.
• The crucial steps should you take now to prepare for the upcoming Privacy Act reforms. Learn how to protect your business and customer trust.
• Why is the juniorisation of the workforce causing ripples in the advertising industry, and how your company do to stay ahead.





This episode was brought to you by…  


Deliver In Person (https://deliverinperson.com/)


Shopify Plus (https://www.shopify.com/plus)



About our guest


Gai Le Roy (https://www.linkedin.com/in/gaileroy?...) , CEO of IAB Australia (https://iabaustralia.com.au/) , is a senior executive and board director with over 25 years of experience in the media and digital industry. She specialises in helping businesses leverage digital and advertising insights to drive strategy and growth. Passionate about sustainability, mental health advocacy, and fighting domestic violence, Gai is committed to making a positive impact both professionally and through her involvement in not-for-profit organisations.



About your host:


Nathan Bush (  / nathbush  ) is the host of Add To Cart (https://addtocart.com.au/) and is an ecommerce transformation consultant. He has led eCommerce for


SMS us to request a guest! (https://www.buzzsprout.com/twilio/tex...)


Support the show (https://www.buzzsprout.com/2521371/su...)


Want to level up your ecommerce game? Come hang out in the Add To Cart Community (https://campus.addtocart.com.au/feed) . We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.


Connect with Nathan Bush
(  / nathbush  ) Contact Add To Cart
(mailto:[email protected]) Join the Community (https://community.addtocart.com.au/se...)