Скачать или смотреть How Does Content Marketing Drive Your Business? | The Journey

What Is Content Marketing and How Does it Drive Your Business? Check out more The Journey content at https://bit.ly/GDTheJourney.

In a hyper-individualized world where your audience has total control over what they consume when they open their laptops or pick up their phones, you need to create something that encourages people to take action. Most marketing experts will agree that creating content is the best way to achieve this goal. Pageviews, backlinks, bounce rate, comments, social media amplification … at the end of the day, all of these metrics mean the same thing — that you’re successfully connecting to the people in your audience. Hopefully, these potential customers will spend money if you convince them that you have what they want.

00:25 - What is content marketing?
01:28 - Content marketing examples
03:05 - What kind of content should I create?
03:48 - How often should I create content?
04:25 - Other platforms to create content
05:05 - Can I get help with my content?

Content marketing is a popular strategy because it helps you build awareness and trust. By creating content that people want to engage with — that’s informative, helpful or beautiful — you have a chance to capture your audience’s attention and make the sale.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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