Скачать или смотреть The CRO Blueprint: How to Lower CAC & Increase ROAS

Welcome to another episode of the Influencer Hero Podcast, your backstage pass to the strategies powering today’s fastest growing D2C brands and agencies.

In this episode, CRO expert Igor Silva from Vasta joins our co-founder Peter Nettesheim to reveal how 7 & 8 figure D2C brands lower CAC & increase ROAS through conversion rate optimization (CRO).

Igor shares real-world results:

➡️ How different CRO test variations led to a 3%, 8% and the real winner 10.31% increase in conversion rate leading to $131K in monthly net new revenue.
➡️ Example of a brand running at 9%+ conversion rate
➡️ How to use advertorials to significantly improve your customer acquisition

From Igor’s journey building his 7-figure CRO agency Vasta to the key CRO implementations to improve your funnel, this conversation unpacks how high-performing D2C teams use conversion-optimization to win in 2025.

You’ll learn how to:
💡 Identify when your brand is ready for CRO
💡 Implement high-impact website tests
💡 Improve your customer acquisition using advertorials
💡 Prepare your store for BFCM success

📊 Access the slide deck below.
https://drive.google.com/file/d/1Jb4b...

📌 Timestamps
00:00:00 - Introduction
00:10:00 - Podcast Content Overview
00:12:00 - Why Brands Should Invest into CRO
00:29:00 - The CRO Playbook: Key Tests & Tools
00:49:35 - CRO Tools
00:54:00 - Case Studies: BFCM CRO Checklist
01:06:00 - CRO KPIs & Metrics
01:12:05 - Advertorials
01:30:50 - Book or Podcast Recommendations
01:32:40 - Contact Info

🔗 Follow Igor Silva on Socials
Instagram:   / officialigorsilva  
LinkedIn:   / silvaigor  
Website: https://www.vasta.me/

🔗 Follow Peter Nettesheim on Socials
LinkedIn: http://influencer-hero.com/lipn

💬 Follow Vasta on Socials
LinkedIn:   / vasta-me  
Website: https://www.vasta.me/

💬 Follow Influencer Hero
LinkedIn: http://influencer-hero.com/liih
Website: https://www.influencer-hero.com/


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