Скачать или смотреть Marketplace Management Strategies and Examples

Marketplaces are about capture attention and drive to conversion. Sharon Gee, head of all things Omni at Bigcommerce runs through the benefits of selling on marketplaces such as:

--- Listing products on marketplaces can help merchants increase omnichannel GMV by 30% to 120%+
--- Marketplaces help merchants acquire net new customers
--- Marketplaces can offer extremely competitive complementary shipping/returns experience (eg. 2-day via Amazon FBA, Amazon Multi-Channel Fulfillment, Walmart BORIS)
--- Enables merchants to expand to a channel and leverage existing fulfillment infrastructure (eg. FBM), decreasing opex
--- Enables brands to control their own distribution strategy, which can yield higher margin that more typical wholesales distribution channels.

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The Grow Big Initiative (GBI) brings together best-in-breed industry experts, business leaders and government officials to re-tool and empower small and medium-sized companies to get online and start selling to multiple channels and geographies.

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