Belly-Button "Oheso" Cafe and Bakery

This video introduces the popular Oheso cafe and bakery run by the amazing international couple Frank & Kyoko. Frank who is originally from Spain explains the ins and outs of running a business in the Japanese rural countryside and how the bakery and cafe and how the business developed over time to meet community needs in line with their sustainable business ethics. The cafe, bakery, and farm are in Sera-cho, Hiroshima (JAPAN).

Frank introduces the bakery and cafe and tells us a little about the business. They first moved to Kyoko's hometown to run an organic farm, but that became a cafe, their own baked goods, an oven import business, pizzas and now an online business as well.

Oheso's European style 'hard' breads are healthy enough to eat everyday unlike typical bread sold in Japan. Most of the bread is vegan and most of the ingredients used are organic. Frank has also created a delicious vegan cheese for his pizzas and there are original sandwiches and desserts for plant-based diners as well.

In terms of sustainability, the couple has reused 3 old buildings: a 160-year-old farmhouse became the cafe, an abandoned convenience store became their bakery on the main road and an abandoned gas station is their main baking factory. They have also created employment for locals, appeal for visitors to come to the local area, demand for local healthy ingredients, as well as regular services for both locals and visitors to enjoy year-round.

#sustainablebusiness #socialentrepreneur #baker #community