Growth Frameworks for Scale Acquisition, Monetization, and Retention

Watch this presentation from Elena Verna, head of growth at Amplitude and a partner and program creator at Reforge, on monetization. She shares her experience and the frameworks she has learned along the way for monetizing growth.

“Revenue is an outcome,” Verna says. “It's not a KPI. You shouldn't be looking at it as a metric. It's an outcome of a successful monetization strategy.”

Learn more about how Amplitude can help you build better digital products and experiences: https://amplitude.com.

#monetization #growthloops #amplitude

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Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Nearly 2,500 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories by G2. Learn how to optimize your digital products and business at https://amplitude.com.