Скачать или смотреть #DriveTransactions

If your marketing goal is "more traffic," you're aiming too low. Traffic is a means to an end—not the end itself.

Let's get real about **Performance & ROI**:
*Driving Traffic:* The old, top-of-funnel mindset. It's about generating awareness and visits. It's easy to measure but hard to profit from.
*Driving Transactions:* The full-funnel, outcome-based mindset. It's about designing every touchpoint to guide a prospect to a valuable action—a purchase, a sign-up, a download.

In this breakdown, we cover:
• Why a high-traffic, low-conversion campaign can actually lose you money
• The psychological and technical levers that turn browsers into buyers
• How to audit your customer journey from click to conversion
• Real-world examples of brands that shifted from traffic focus to transaction focus—and multiplied their ROI

*Key Takeaway:* Build your campaigns backward from the transaction. Every ad, landing page, and piece of content should serve that ultimate goal.

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