What Is: Integrated Marketing Communications

Advances in data prompted agencies to shift from traditional advertising to more targeted approaches known as integrated marketing communications.

Wendy Zajack, faculty director for the Master's in Integrated Marketing Communications program at Georgetown University shares how brands must push consistent messaging through any medium they can, which requires creativity.

The real promise of the industry is in embracing diversity so people can see themselves in all of those communications. This includes recruiting and employing diverse marketing teams, and it starts with educating them.

That's where Georgetown University comes in. The Master's in Integrated Marketing Communications program connects the science and art of marketing, with data and creativity. The program faculty and curriculum focus heavily on diversity and ethics.

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Learn more about the Master's in Integrated Marketing Communications at Georgetown University School of Continuing Studies at https://scs.georgetown.edu/programs/4....

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