Скачать или смотреть Mastering Customer Lifetime Value (CLV): A Deep Dive into Marketing Analytics

In this video, I take a comprehensive look at Customer Lifetime Value (CLV) — one of the most powerful metrics in marketing analytics. Whether you're a student, marketer, or business owner, understanding CLV can help you make better decisions about acquiring and retaining customers.

💡 In this video, you'll learn:

What CLV is and why it matters

How CLV is calculated

Real-world applications in companies like Amazon, Starbucks, and Netflix

Strategic benefits of using CLV for segmentation and targeting

Limitations and how predictive CLV is shaping the future of marketing

CLV helps marketers move from one-time sales to long-term relationships. This deep dive explains how you can apply it to drive smarter, data-driven decisions.

#CustomerLifetimeValue #MarketingAnalytics #CLV #DigitalMarketing #MarketingStrategy #DataDrivenMarketing #businessanalytics