USING AI TO DRIVE SMARTER MARKETING DECISIONS: INSIGHTS ACROSS INDUSTRIES

During the Lara's talk, we explored how AI is revolutionizing marketing strategies across various sectors. Learn how to harness data-driven insights, optimize campaigns, and enhance decision-making with cutting-edge AI tools. Discover real-world examples and actionable strategies to stay ahead in the competitive marketing landscape.

#AI #marketinginsights #datadriven #digitalmarketing #smartmarketing

Speaker: LARA DA GAMA, Data-Driven Marketing Leader

00:00:00 About Lara Da Gama
00:03:29 Why AI matters in marketing today
00:05:03 Key AI applications in marketing
00:07:19 AI in retail: personalized recommendations
00:09:06 AI in healthcare: targeted health campaigns
00:10:30 AI in hospitality & travel: personalization and dynamic pricing
00:12:23 AI in digital advertising: campaign optimization
00:14:19 AI in content optimization: boosting engagement
00:16:47 Potential challenges in AI adoption
00:19:23 Successful AI implementations across industries
00:22:11 Getting started with AI in marketing
00:25:25 Emerging AI trends in marketing
00:28:24 Questions

🎓 Get a certificate of attendance and access to talks recordings & slides:
https://event.sendpulse.com/ai-market...

Marketing & Sales Automation Platform: https://sendpulse.com​​​​
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