India doesn't buy CHEAP anymore, we buy PREMIUM! | Scale by Airtribe | Product Case Study

This Indian men's fashion brand, is redefining the meaning of premium in a market often seen to be driven by affordability. Contrary to popular belief, India isn't just about cheap buys, at least not anymore! It's a booming market for premium and luxury products. Rare Rabbit stands tall against fashion giants like Zara, Allen Solly, and Van Heusen, offering unique styles that resonate with the modern Indian man.

Explore the inspiring journey of Manish Poddar, from his humble beginnings to founding ‪@rarerabbit_in‬ in 2015, a brand inspired by European fashion yet deeply rooted in Indian craftsmanship. Learn how Rare Rabbit's direct-to-consumer (D2C) approach, attention to detail, and premium positioning have propelled them to become a household name in India, with a presence in over 135 locations across tier 1 and tier 2 cities.

This video dives into Rare Rabbit's product and brand strategy, highlighting why premiumization is a powerful tool for brands and how Rare Rabbit leverages a full-stack approach to design, manufacture, and retail. With rapid economic growth and increasing brand consciousness in India, Rare Rabbit is poised to dominate the men's fashion segment.

Don't miss out on this in-depth case study—whether you're a fashion enthusiast, an aspiring entrepreneur, or someone interested in the Indian market's dynamics.

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