How does conversion rate influence ACOS on Amazon? [The PPC Den Podcast]

In this episode, Michael and Andy Craig from AdHabit talk about how conversion rate affects your ACOS on Amazon. They explain unit session percentage, why listing optimization matters, and how price testing can help. Andy shares tips for small brands to improve their conversion rates and beat the competition. Tune in for simple, actionable advice to boost your sales and lower your ACOS.

We’ll see you in The PPC Den!

🦡 Highlights ​​

00:00 - Conversion Rate Importance
03:09 - Small Brand Hurdles
05:01- Price Testing Effects
07:27 - Shopify vs. Amazon
10:00 - Competitive Analysis
13:16 - Leveraging Reviews
15:30 - Conversion Strategies
18:33 - Avoiding Price Wars
22:34 - PPC and Organic Growth
31:22 - Traffic and Final Tips

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-prod...
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Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-c...
Review all our show notes: https://www.adbadger.com/podcast​​​​​

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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Andy Craig
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno