Скачать или смотреть When Profit Is a Useless Metric

Profit is often treated as the ultimate measure of success.

But there are moments in a business where profit becomes a useless — or even dangerous — metric if it’s taken at face value.

In this video, we explain when profit stops being helpful, why relying on it too early leads to bad decisions, and what signals matter more depending on where your business is in its lifecycle.

This video sits inside a broader series on understanding whether your business is actually making money — not just showing positive numbers.

Chapters:
00:00 – Why profit is often overvalued
01:05 – When profit works well
02:20 – When profit becomes misleading
03:40 – Early-stage vs mature businesses
05:05 – Growth, reinvestment, and distortion
06:25 – What metrics matter instead
07:40 – How this leads to fragile profit
08:50 – What to watch next