The Senseless Cycle of SSSniperwolf - YouTube's Sunk Cost | TRO

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The Senseless Cycle of SSSniperwolf - YouTube's Sunk Cost | TRO - The Right Opinion

Intro - 00:00
Sexy, Sexy Sniper - 05:42
A Quisling Mind - 12:47
Notoriety - 20:31
The Wolf In Her - 28:16
The Sniperwolf Response - 35:28
YouTube Fame - 44:28
YouTube x Sniper - 53:17
Reaction - 58:45
Overreaction - 01:05:30
Housing Crisis - 01:12:50
House Arrest - 01:19:10
Moving On - 01:25:34
F For Fake - 01:31:55
Courting Support - 01:37:39
Copywolf - 01:43:22
Retaliation - 01:52:01
Friends Like These - 01:58:20
Who Needs Enemies? - 02:04:05
Unable - 02:09:43
Enable - 02:16:01
In Too Deep - 02:22:51
Proof - 02:28:31
The Last Laugh - 02:35:08
Outro - 02:43:05

A question that often crosses the realms of analytical content is “Who are they? And what are they trying to prove?”

It’s a question without a concrete answer, and one that will differ from person to person, but a common subconscious one that most people will employ in their day to day interactions and consumption of media. We want those in our lives who are closer to who they say they are, we want our faves to be as we imagine them, it’s a simple formula for peace of mind. One of the spaces where such a question has evolved significantly in the last decade is the internet, which although originating as a disparate space with abstract identities and relationships, has become its own ecosystem, with conversations about the sort of characters that we pedestal increasing in prominence with the greater implications in the world around us on show. Consequently, the discussions around systemic roots of these matters then reflect onto the systems themselves, in many instances social media sites, such as Facebook, Twitter, and in today’s instance: YouTube.

Up until the mid 2010s YouTube had taken a pretty non-interventionist approach to content creation, allowing people to follow who they wished, no matter how questionable. After all, the site was designed to mirror the world around it, and nothing more, it was just a limb of the world wide web and society as whole. However, as the internet appeared to develop a greater conscience surrounding the nature of content and the creators behind it; their own feelings evolving alongside, platforms have been under greater pressure to assess who they host, particularly in the light of scandals such as the adpocalypse. This has led to many attempts from the platform to demonstrate that they are a safe space for all, through methods such as campaigns and collaborations, but also through more active policing of the content and the creators they host, including some pretty high profile suspensions. The most notable and contentious example in this domain is LeafyIsHere, who had at one point been one of the most influential individuals on the platform, yet whose infamous return after a hiatus immediately drew the ire of a platform that was clearly desperate to recover their ad-friendly reputation after a tumultuous couple years. To Leafy’s detriment, his return, although covered by commentators and heralded by fans, did not provide him with a profile that gave him any protection from the YouTube guidelines, and his behaviour, which always seemed underlined by antagonism and resentment to the image that YouTube was trying to create, gave the Google owned entity the potential to strike, both metaphorically and literally. In spite of his subscriber count, his cultural influence had ultimately been diminished to the point where he could be quietly ushered out of the sphere. What happens when someone current, hip, and trending, pushes the realm of acceptability though?

Well, although we’ve seen it a few times, generally, larger creators know better to leave themselves out of ill-advised online escapades these days, particularly when they relate to the platform they actually post on. Many of them are probably smart enough to not want to screw up their main source of income. Nevertheless, like the Paul brothers, who have been extensively covered in many other videos, there are some who are indeed partial to flirting with living a little more dangerously on the website that has nurtured their careers, and today, I hope to unravel one of the most curious, and consistent examples present on the YouTube landscape, who’s that I hear you ask? Well, I’m guessing you read the title…

This is SSSniperwolf.