Local SEO Guide 2018 by Stefan Wesley

Local SEO Guide 2018
Here is my Local SEO Guide 2018.

Just follow my Local SEO Guide 2018 to get your business into the Top 3.

So without further or do, here are my top Local SEO Tips to get onto the front page;

Local SEO Guide 1. Make sure you have a physical address in the town you are targeting

It is essential that you have a consistent physical address in the location where you wish to appear. Additionally, the specific address that your premises is located in should be within, or as close as possible to the area that you are targeting. A great way to do this if you don’t work from a physical office is to invest in virtual offices, these are usually located in central city locations and work perfectly. Why not try Regis, I used them when at the beginning set up Sigma Digital and they where great!

Local SEO Guide 2. Get some reviews

One of the easiest ways to get your business noticed and tell Google that you're for real is getting some great reviews from customers and clients. Lots of companies run small campaigns with their customers such as “Leave us a review to be in with a chance to win a”… then add in your prize, a bottle of bubble, luxury hamper or something along those lines usually works. Be careful though as this is against Google’s Latest Review Policy Change.



Local SEO Guide 3. National Directory Optimisation

So getting yourself into directories is great, it's basically link building for Local SEO. My favourite tool for this is Moz Local where you can “Check my Business Listing” to see how complete and consistent your business listing appears on the web. Once this is complete then you have 2 options. Firstly you can pay Moz around £80 to submit you to all of the directories, once this is done you will get feedback continuously to let you know what information is needed for each directory to completely optimise it.

Local SEO Guide 4. Local Directory Optimisation

Step 2 of Directory optimisation is a very manual process and involves more research if you want to do it correctly. Firstly you need to search for local business directories online. For example, if you were a Warwickshire based business you may want to try adding yourself to some directories such as;

https://www.uksmallbusinessdirectory....
http://www.iwarwickshire.co.uk/
http://www.business-directory.org.uk/...
http://www.internetbusinessdirectory....
http://smartbusinessdirectory.co.uk/w...
https://directory.warwickshire.gov.uk...
http://www.looklocal.com/

Local SEO Guide 5. Optimise Google My Business (GMB)

Naturally Google+ and Google my Business are products of Google, so we don’t need to go into too much information apart from to say “Complete your profile to 100%”. This is a no-brainer, remember you are trying to rank on Google.

Google has increased its importance on GMB (Google My Business) meaning that any information you add to your business will reflect on not just Google Search, but Google Maps and Google+ as well. Google has done this to make it easy for users to find you regardless of their device.

Local SEO Guide 6. Think about your Bounce Rate

One of the key factors in placing your business in the Top 3 search engine results is your WEBSITE! If your website is not up to date, mobile responsive or built by a professional then stop here and don’t bother. If you are wanting to sell your services online then make sure to invest in a website that represents your business and how amazing you are! I

Local SEO Guide 7. Social Proofing

This is day one week one of digital marketing and if your reading this then you're more than likely already doing this! Social proofing is identifying the social media platforms that work best for your business from the big 6…Facebook, Twitter, LinkedIn, Instagram, YouTube and you guessed it Google+.

Local SEO Guide 8. Consistent Content

Getting great content out their is easier than you think and there are some great tools on the market that will really help you out. One of the greatest social media scheduling tools on the planet is Hootsuite.

Local SEO Guide 9. Unique Website Content

Google absolutely loves unique content! When it comes to creating a unique website, it goes without saying that unique content is the key. Once you have it on your website you need to focus on getting that content out there and driving traffic to your website.
Local SEO Guide 10. Link Building

To grow your page authority online as a local business, you will need to build high-quality links from other local websites, this is an extremely powerful tool when done correctly.

Think about this strategy and think about what would work for your business, for TFH this worked incredibly and shot there GMB and Organic positioning through the roof!

Local SEO Guide 2018 Summary!