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🎙️ In this episode of Green Sharks by Green Portfolio, we sit down with Rohit Lamba, the founder and CEO of Pramara Promotions Ltd, a listed company pioneering the corporate gifting and toy manufacturing space in India.

From helping Cadbury create the Gem Surprise Ball to competing with Kinder Joy, Pramara has been behind some of the most iconic promotional toy products in India. We dive into:

✅ How the corporate gifting industry works
✅ Why India’s toy industry lags behind China
✅ The business of freebies and brand partnerships
✅ India’s big push to become a global toy export hub
✅ Working with brands like Nestle, P&G, and Mondelez
✅ The future of eco-friendly toys, learning toys, and exports

📈 Whether you're an investor, an aspiring entrepreneur, or just curious about how the toys in your candy box are made — this episode will give you a full behind-the-scenes look into a high-volume, low-awareness industry.

🔔 Don’t forget to like, subscribe, and share for more founder stories and investing insights.

👇 Who should we feature next? Drop your suggestions in the comments!

00:00:00 – Intro: Gems Surprise Pack & Toy-Filled Office
00:01:23 – Company Overview & Background
00:01:55 – Rohit Lamba’s Personal Journey
00:03:10 – Transition into OEM Manufacturing
00:03:45 – Portfolio of Brands: Tang, L’Oréal, Doraemon
00:05:42 – Client Campaign Value Chain Explained
00:07:21 – Raw Materials & Food-Grade Safety
00:09:49 – 3D Printing vs Injection Molding
00:11:40 – Product Example: 3D Printed vs Final Toy
00:12:15 – Mold Cost Breakdown & Reusability
00:14:12 – Most Creative Campaign: Glow-in-the-Dark Series
00:16:09 – Production Scale & MOQ
00:16:43 – Cadbury’s Gem Surprise Pack vs Kinder Joy
00:17:21 – Why International Clients Trust Them
00:18:34 – Retail Foray: Launching “ToyWorks” Brand
00:19:07 – Toy Pricing vs Premium Chocolates
00:20:18 – Vision: International-Quality Innovative Toys
00:21:31 – Target Age Group: 1–7 Years
00:22:09 – Why China Leads in Toy Manufacturing
00:24:05 – Early Learning Toys & Innovation Showcase
00:25:13 – End-to-End Execution for Corporate Campaigns
00:25:46 – Order Book Growth & Margins Expansion
00:26:20 – Working Capital Needs & Payment Cycles
00:26:54 – New Factory & OEM Expansion Plans
00:28:09 – CAPEX Strategy: Equity + Debt
00:28:49 – USA Subsidiary & Supply Chain Plans
00:29:22 – Export Revenue Plans: Growing to 40%
00:29:59 – Paper Straws & Sustainability Push
00:31:12 – Custom Wooden Toys & Food-Grade Materials
00:31:51 – Vision 2025: Global Toy Leader & Anime Exports
00:32:32 – Closing & Thank You


#ToyIndustry #IndianManufacturing #GreenSharksPodcast #CorporateGifting #KinderJoy #GemSurprise #EntrepreneurshipIndia #BusinessPodcast #IndianStartups
#MadeInIndia #IndiaVsChina #ExportBusiness #LearningToys #StartupStories #ProductDesign #ManufacturingIndia #IndianEntrepreneurs #BrandPartnerships #FreebiesMarketing

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Disclaimer: The data contained in the video is for educational purposes. We are neither responsible for any transactions nor investments conducted privately by the recipient, based on the above data. All investment decisions must be conducted with due diligence and after seeking advice.

Additional Disclosure-
1.We are Green Portfolio, SEBI Registered Research Analyst vide Registration No.: INH100008513 & SEBI Registered Portfolio Managers vide Registration No.: INP000006022.
2.⁠ ⁠We have the following financial interest in the company when taking this interview: The company might be a part of our funds via our associate companies.
3.⁠ ⁠Neither the directors nor the interviewer holds any shares of the company.