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Design with Care

The good, the bad, and the ugly working as a UX designer in healthcare

In the rapidly evolving landscape of healthcare user experience (UX) design, striking the balance between innovation and patient-centricity is an art that requires a deep understanding of the industry's unique challenges. Join us for a stimulating conversation, "Design with Care: The good, the bad, and the ugly as a UX designer in healthcare," where two seasoned industry experts, Alex Bilstein and Jason Rutherford, will share their combined 20+ years of insights and experiences. There will also be time for Q&A at the end.

The Good: Celebrating Patient-Centric Triumphs
Discover positive stories where UX design has made a profound impact on patient care, creating streamlined experiences that enhance engagement, empower users, and contribute to positive health outcomes. Alex and Jason will share real-world experiences that highlight the power of empathetic design.

The Bad: Navigating Complex Challenges
Healthcare presents a labyrinth of regulatory hurdles, data privacy concerns, and interoperability challenges that can confound even the most seasoned UX designers. Our speakers will candidly discuss the pitfalls they've encountered, sharing cautionary tales of projects that went astray due to misaligned priorities, inadequate research, or underestimating the human element in healthcare technology.

The Ugly: Lessons from Setbacks and Failures
Failure is often the most potent teacher. Alex and Jason will bravely unveil instances where their designs faced unexpected roadblocks, providing invaluable insights into how the healthcare UX landscape can be unforgiving and unpredictable. By exploring these less glamorous moments, attendees will gain a deep appreciation for the resilience and adaptability demanded of healthcare UX professionals.

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Speakers

Alex Bilstein
Alex is an experienced UX professional who has been designing, building, and shipping digital solutions for almost twenty years. For the past decade, he’s focused on improving the healthcare experience by leading cross-functional teams and delivering human-centered solutions at companies ranging from small startups to large enterprises. Now he’s reimagining blood testing with the BetterWay team at Babson Diagnostics, and building a community for UX designers working in healthcare at Design with Care.

Jason Rutherford
Jason’s career as a designer spans more than two decades. A trained artist, Jason gravitated towards digital design early in his career and then discovered his calling as a user experience designer. Today, as Senior Principal UX Designer at Optum, he is leading design efforts across numerous teams supporting a diverse body of users in the healthcare domain.