Скачать или смотреть Want to know the secret to creating an effective gated content ad? | LinkedIn Ad Breakdown

Back with another LinkedIn Ads breakdown, and guess what? I've found an ad I actually like! 🎉 In this video, I'm diving into a great ad from a company called Force24. I had no prior exposure to this brand, so this was truly a cold-targeted ad—and it impressed me! Here's what I loved and what could be tweaked:

What I Liked:

[+] Clear and Tangible Offer: The ad promotes an “Email Marketing Playbook” that looks like a real book—it's clear, valuable, and well-positioned.
[+] Short and to the Point: The ad is concise, direct, and wastes no time getting to the key message.
[+] Effective Use of Gated Content: If you're going to gate your content, this is the way to do it. The form is simple, straightforward, and ticks all the right boxes.
[+] Good Social Proof: The ad offers compelling social proof to build credibility and trust.

What Could Be Improved:

[-] More Specific Targeting: Including the job title of the people they are targeting in the opening line could strengthen the ad.
[-] Split-Test the Visuals: Trying a version with just the front cover shown full screen or as a document ad could be interesting.
[-] Enhanced Lead Gen Form: Adding a profile URL field in the lead gen form could help enrich data and improve direct outreach.

Check out the video to see my full breakdown of why this ad works and what could make it even better. If you find this useful, don't forget to like, comment, and subscribe for more LinkedIn ad insights!