Promoting 'Vocal for Local': ISAP organises buyer-seller meet in Bhaderwah, Doda district

As part of the Prime Minister’s visionary 'Vocal for Local' initiative, the Indian Society of Agri-Business Professionals (ISAP) has taken a significant step towards empowering the agricultural community by organizing a Buyer-Seller Meet in Bhaderwah, Doda district. This event served as a transformative platform, enabling farmers to showcase their diverse and high-quality agricultural products while fostering direct connections with potential buyers. By addressing critical challenges faced by local producers, the initiative aims to strengthen rural economies, enhance market accessibility, and promote sustainable growth in the region.

The meet aimed to empower local farmers by bridging the gap between them and the market. Bhaderwah, known for its rich agricultural diversity, boasts a variety of high-quality products such as organic vegetables, fruits, spices, and herbs. However, farmers in the region often face challenges in accessing lucrative markets, which limits their ability to receive fair prices for their hard work. ISAP's initiative addressed this issue by bringing buyers and sellers together under one roof, fostering direct trade relationships, and eliminating middlemen.

The event featured stalls displaying a wide range of agricultural products grown in the region. From fragrant saffron and robust walnuts to freshly harvested organic vegetables and medicinal herbs, the meet was a vibrant showcase of Bhaderwah's agricultural wealth. Farmers enthusiastically interacted with buyers, presenting the unique qualities of their products while gaining insights into market demands and consumer preferences.

The Buyer-Seller Meet not only served as a marketplace but also as a knowledge-sharing platform. Workshops and interactive sessions were organised to educate farmers about modern farming practices, value addition, and branding techniques. Experts emphasised the importance of packaging, marketing, and adopting eco-friendly practices to enhance the appeal of local products in national and international markets.

This initiative aligns seamlessly with the Prime Minister's 'Vocal for Local' campaign, which aims to promote indigenous products and strengthen rural economies. By encouraging local production and consumption, such efforts help reduce dependency on imports while boosting the income of farmers and small-scale producers.

The impact of the event is expected to be far-reaching. Farmers who participated in the meet not only gained access to new buyers but also developed a deeper understanding of market trends. Such platforms also inspire confidence among local producers, motivating them to innovate and improve the quality of their produce.

The ISAP-organised Buyer-Seller Meet in Bhaderwah is a commendable step towards empowering the agricultural community of Doda district. By providing farmers with a direct market platform, the event has contributed to their economic upliftment while promoting the region’s rich agricultural heritage. Initiatives like these are vital to realising the vision of 'Vocal for Local' and building a self-reliant and prosperous rural economy.


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