Скачать или смотреть 12 Steps to Dominate Hotel Brand Protection | Hotel Marketing Made Memorable

Hotel Brand Protection campaigns are loved by anyone, but they are also money sucker for most hotels. If you've been running brand protection campaigns on Google Ads you certainly want to see how to make the most of your hotel marketing budget.

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▬ Here is all you need to know about your Hotel Brand Protection Campaigns: ▬▬▬▬▬▬▬▬▬▬

00:00 - Intro
01:32 - Go for “purchase” only.
03:21 - It’s not the Brand Protection campaign that doesn’t work.
04:48 - Use only exact-match KWs.
06:50 - Negative out “phone” and “email”.
08:16 - Don’t stress out too much about Bidding strategy.
09:53 - Ad Copy: use different angles (USPs, Book direct) but always focus on value.
11:48 - It’s OK if the OTAs get their slice.
13:13 - Keep an eye on Search Impr. Share.
14:40 - Negative out “Tripadvisor”, “Trivago”, “Booking”, “Expedia”.
16:48 - Make the most of sitelinks, callouts e image assets.
18:29 - Turn off display expansion.
19:57 - No competitors? Turn off the campaign.


🔗 Links:

📚 FREE Download all my e-books about Marketing, Revenue, Analytics and Distribution for Independent Hotels https://www.directyourbookings.com/co...

🎓 FREE access to the DYB Academy https://www.directyourbookings.com/co...

📈 FREE Google Data Studio basic template for Independent Hotels https://www.directyourbookings.com/go...

🎓 50%OFF Google Analytics Course for Hotels https://www.directyourbookings.com/go...

🚀 Hire us: https://www.directyourbookings.com/ge...

📹 Watch also: Invest Your Hotel Marketing Budget the RIGHT WAY!:    • Effective Hotel Marketing Strategies: How ...  


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💥 Hey my name is Ale and welcome to the Direct Your Bookings youtube channel where I share with hoteliers strategies and techniques to get more revenue and bookings.
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